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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has grown steadily. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, pick up in stores". This is an interesting change in the way people shop that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have risen significantly over the past few years. According to 2023 statistics the B2C market for e-commerce is expected to reach nearly $120 billion by next year. This growth is fueled by shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as consumers increasingly turn to online retailers.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives consumers to buy online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Fashion is the most sought-after retail sector in the UK with 28 percent of all e-commerce sales. This is likely due to a greater variety of merchandise accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is second with 16% of the sales on e-commerce. This is likely because of the constant demand for new devices as well as the desire to stay current with the latest technologies. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.
When asked about the factors that drive consumers to shop online, 57% of UK consumers said convenience was the main reason. This is followed by 48% who mentioned price comparison, and 37% who indicated they were looking for special offers or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Shopping online is now a part of the daily routine for many UK customers. Nearly half of UK people aged 65 and older have made a purchase online in the past year. Shoppers can select from a variety of payment options, and choose when and how their products delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of shoppers cite convenience as the primary reason to shop online. Additionally, 48% pointed to lower prices and 37% cited a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their shopping cheap online clothing stores with free shipping worldwide. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They can be able to take action if they find that their purchases are not packaged in an eco green manner.
In addition to lessening their environmental impact, some customers are also seeking to make their online shopping experiences more personal. For example 35% of UK customers have bought clothing, footwear, online shopping figures uk or accessories from a retailer who has their size information saved. This lets them skip the return process, and to purchase what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that UK consumers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK according to the age group
Online shopping in the UK is a favorite pastime for a lot of people. Clothes and accessories are the most sought-after purchases, followed by groceries, and entertainment such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.
It is important to note that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand what their customers are seeking when they purchase products. Additionally, it is also important to be aware of how much time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.
The older generations however tend to have more cautious purchasing habits and are less affected by the online ads. They also prefer visiting shops in the high street to touch and feel products before making a decision. This doesn't mean that they won't buy online. The convenience and ease of shopping online are still very appealing.
Another important aspect to consider when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all of their purchases. They are also more likely to leave carts when shipping costs appear excessive. Additionally, 61% of over 55s say that they will add additional items to their carts to reach the threshold of free delivery.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase items online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups tend to spend more on fashion household and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic, with 69% of these searching for brands that support and are in close contact with their local communities.
The most popular online shopping items in the UK are footwear and clothing. In fact, 62 percent of British women who shop online bought these items by the year 2020. However, online sales aren't restricted to clothing and there are a myriad of other items available, like kitchenware, jewellery and sports goods.
Shopping online has become more popular for finding the most affordable deals. Some experts predict that by 2024, ecommerce sales could account for almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, while others are prospering. Online sales are booming in health and wellness, home and garden, and consumer electronics.
The trend for buying online for these items is expected to continue grow in the coming years. With the number of people having access to the internet increasing, it is expected that more and customers will opt for online shopping in the future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a major European online retail market. The majority of its customers are influenced the ease of shopping, the price and a wide range of products when they shop online. These factors make it a great place for retailers to invest in their online presence and offer a seamless online shopping experience.
In the COVID-19 pandemic, online shopping figures uk sales increased dramatically as consumers chose secure and convenient alternatives to store purchases. This trend has remained in place post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major part of the UK retail economy, with some estimates suggesting that it will comprise a third of all retail sales in 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. The 48 percent who claim it's easier to find deals and special offers, and the 37% who say there is a greater range of items available online are behind. In Europe more than half of shoppers cite lower prices as a major factor for their decision to buy online.
Consumers are also open to trying new brands and products when they shop online. Online customers are willing to try new brands and products. Half of them are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.
Additionally, a strong online return policy is a vital aspect of the ecommerce landscape in the UK. The majority of buyers (59 percent) look up the return policy of the retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.
