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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its inception. This is particularly evident in the UK where ecommerce is responsible for 20% of retail sales.
Many people shop online to research brands prior to purchasing and 45% prefer to "buy online shopping uk amazon shopping figures uk - view site…,, then pick it up in stores". This is an interesting change in the way people shop that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's not difficult to see that online retail sales in the UK have seen a significant increase over the past few years. According to data from 2023, the B2C market for online shopping is expected to reach almost $120 billion in the next year. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are experiencing a decline in popularity as more shoppers are turning to online stores for their purchases.
In order to do this, it's crucial that both omni-channel and pureplay retailers know what drives shoppers to purchase online. To assist you in this, we've compiled an assortment of sales figures and statistics that are both eye-opening as well as revealing.
Of all the sectors of retail of which fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to a greater variety of merchandise that are available and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics is second with 16% of the sales on e-commerce. This is probably due to the constant need for new gadgets as well as the desire to keep up with the latest technologies. online retailers uk stats sales of hobbies and leisure products represent 15% of all e-commerce sales.
When asked what drives shoppers to shop online 57% of UK customers cited convenience as the primary driver. This is followed by 48% who cited price comparison and 37% stated they were seeking special offers or discounts. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is a common part of the lives of many UK residents. Nearly half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a wide range of payment options customers can also decide the time and date they would like their purchases to be delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% cite convenience as the primary reason for purchasing online. In addition, 48% mentioned lower prices as a benefit, while 37% mentioned the availability of more options as well.
The shopping habits of UK consumers are also becoming more eco-conscious. For example 79 percent of UK online shoppers say they recycle boxes and other packaging materials from their purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.
Some customers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothing or footwear from a retailer with their measurements on the file. This lets them skip the return process and obtain what they want faster.
It is interesting to consider that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to the age range
Shopping online is extremely popular in the UK. The most popular purchases are clothes and accessories followed by food items, and finally media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because customers find these sales to be extremely convenient. Online comparisons of products and prices are also feasible when making these purchases.
It is important to note that online shoppers are diverse, which makes it essential for ecommerce businesses to understand what their target market is looking for when it comes to purchasing products. Additionally, it is also important to know how much time each age group is spending shopping online. For instance, the younger generation is more likely to purchase on mobile devices than any other age group. This is due to the fact that the younger generation has less time and uses a variety of devices to complete online tasks.
The older generations are, however, likely to have more shrewd buying habits and are less affected by advertisements on the internet. They also prefer to visit shops in the high street to experience products before making a final decision. However, this doesn't mean they won't buy online, as the convenience and stress-free nature of online shopping is extremely appealing to them.
Another interesting aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to anticipate and expect free shipping on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Furthermore, as many as 61% of over 55s say they'll add more items to their shopping carts in order to get the threshold of free delivery.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to purchase items on the internet. However women are more likely to make big purchases, like electrical appliances or furniture, Online shopping figures uk than men. Both groups are also more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers searched for brands that were supportive and collaborated with their local community.
The most popular online shopping items in the UK are footwear and clothing. In fact 62 percent of British women who shop online purchased these items by the year 2020. However the online sales don't just apply to clothing, with a variety of other items available, like kitchenware, jewellery and sports equipment.
Online shopping has become increasingly popular to find most affordable bargains. In fact, some analysts predict that ecommerce sales will make up nearly one third of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping, while others are thriving. Particularly the rise of online sales for health, fashion and beauty as well as gardening and home and consumer electronics.
The trend of purchasing online for these items is likely to continue to expand in the years ahead. As the number of people who use the internet continues to grow it is expected that online shopping will become more popular in the near future. As online shopping is becoming more popular, retailers must ensure that their sites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great location for retailers to improve their online presence and offer an easy online shopping experience.
In the COVID-19 pandemic, online sales increased dramatically as people sought out safe and convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of the UK retail industry, with some estimates suggesting that it could account for three-quarters of all retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. This is followed by 48% who highlight that it is easier to find deals and special offers, and 37% who say there's a greater variety of products that are available online. In Europe the majority of shoppers mention lower prices as a major reason for them to buy online.
The online shoppers are also keen to try new brands and products. Online consumers are open to trying new products and brands. Half of consumers are willing to try them when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the last year.
A solid return policy for online purchases for the UK is also a key aspect of ecommerce. A majority of online buyers (59%) check the return policy of a retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.
