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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online sales examples of online products retail in the UK
It's no secret that online retail sales in the UK have risen significantly over the past few years. In fact, according to 2023 statistics, the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly turn to online retailers.
To achieve this, it is important that both omni-channel and pureplay retailers know what drives shoppers to purchase online. We've put together statistics and figures for retail sales that are both eye opening and revealing to help you.
Of all the retail industries of which fashion is the most sought-after, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger range of merchandise and the ease of trying on clothes without leaving your home. Electronics is the second most popular, with 16% of the sales made through e-commerce. This is due to the constant need for new devices as well as the desire to stay up-to-date with the latest technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked why they shop online, 57% cited convenience. Then, 48% mentioned price comparison and 37% of them said they were seeking discounts or special offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a broad product range.
2. online shopping Figures uk shopping in the UK
Shopping online is a common aspect of life for a lot of UK residents. Whether it's to buy groceries, electronics or clothes - nearly half of UK residents over 65 have made an online purchase within the last year. Shoppers can choose from a range of payment options and decide when and how they want their purchases delivered.
There are many reasons for online shoppers to shop, some of the most popular include convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Then, another 48% cited lower prices and 37% said they have a wider choice of options.
The shopping habits of UK consumers are also becoming more environmentally conscious. For instance, 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They can decide to take action if their purchases are not packaged in a sustainable friendly manner.
Certain consumers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For instance, 35 percent of UK consumers have purchased clothing, footwear, or accessories from a retailer who stores their size information. This lets them bypass the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and know the length of time it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age range
Shopping online in the UK is a very popular pastime for a large number of people. Clothing and accessories are among the most popular purchases, followed by groceries, and media such as movies and music. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. It is also easy to compare prices and products online when making these kinds of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know what their target audience is looking for when purchasing products. In addition, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is because this age group is busy and uses multiple devices to complete online tasks.
The older generations however tend to have more cautious purchasing habits and are less swayed by the online ads. They also prefer visiting shops in the high street to experience products before making a decision. This does not mean they won't shop online. The convenience and ease of online shopping are still very appealing.
Another important aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. In addition, they are more likely to abandon their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of over 55s say they'll add more items to their shopping carts in order to get a free delivery threshold.
4. Online shopping in the UK in accordance with gender
Men and women in the UK are equally likely to shop for goods on the internet. However, women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are also more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of consumers looked for brands that supported and worked closely with their local communities.
Shoes and clothing are the most requested items for online shopping in the UK. In fact 62 percent of British women who shop online bought these items by the year 2020. Online sales aren't limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.
Online shopping is becoming increasingly popular to find best online shopping sites clothes bargains. In fact, some analysts predict that e-commerce sales will account for online shopping Figures uk nearly one-third of all retail sales in 2024.
While some retailers struggle to cope with the increase in online shopping, other are thriving. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend of buying these products online is likely to continue to grow in the coming years. As the number of people who use the internet continues to grow it is expected that online shopping will become more popular in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is a leading European online marketplace. When they shop online the customers of the UK are influenced primarily by price, convenience, and the wide variety of products. These factors make it a perfect place for retailers to invest in their online presence and offer an easy online shopping experience.
In the COVID-19 pandemic online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to buy online as an alternative.
Shopping online is a large component of the UK retail market, with some estimates suggesting that it will comprise one-third of all retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and technological advancements.
In the UK, 57% of online shoppers cite convenience as the main reason for them to shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers, and 37% who say there's a wider selection of products that are available online. In Europe more than half of shoppers cite the lower cost as a primary reason for them to purchase online.
The online shoppers are also keen to try new products and brands. Nearly a quarter of online shoppers have purchased products that they've never purchased on the high street before, and half are eager to try new products when they shop on an online marketplace like Amazon. UK customers are awed by the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method during the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. The majority of buyers (59%) look up the return policy of a retailer prior to buying, and more than half expect retailers to arrange and pay for return shipping.
