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online clothes shopping sites uk Shopping Figures For the UK
Since its infancy, the online retail market has grown steadily. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.
Many people shop online to research brands before making a purchase, and 45% like to "buy online, pick up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have risen significantly in the last few years. According to 2023's statistics the B2C market for e-commerce is expected to grow to nearly $120 billion by the year 2023. This is because of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly shop online.
With this in mind, it's essential for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.
Of all the sectors of retail that are available, fashion is the most popular and accounts for 28% of all e-commerce sales in the UK. This is probably due to the wider range of products that are available and the convenience of being able to try on clothes without leaving your home. Electronics comes in second, with 16% of all e-commerce sales. This is likely because of the constant need for new gadgets, as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure items are also a favorite purchase online, with 15% of all e-commerce sales.
When asked about the reason they shop online, 57% cited convenience. Then, 48% cited price comparison, while 37% of them said they were looking for discounts or special offers. These findings indicate that UK shoppers are less price-driven than their European counterparts and are more focused upon convenience and a wide product selection.
2. Online shopping in the UK
Shopping online has become a daily aspect of life for a lot of UK residents. Be it for electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase online in the last year. With a variety of payment options available customers can also decide the best time and method for their goods to be delivered.
While there are many reasons for online shoppers to shop, some of the most popular are convenience, price, online Shopping figures uk and availability. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Then, 48% cited lower prices as a advantage, while 37% cited a wider range of options.
The habits of online shopping among UK consumers are also becoming increasingly environmentally conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can take action if their orders are not packaged in an eco friendly manner.
Some customers wish to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For instance, 35% of UK customers have purchased clothing, footwear, or accessories from a retailer that has their size information saved. This allows them skip the return process and to purchase what they want faster.
It is interesting to note that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that they are more accustomed to the longer delivery times and have a better understanding of the time it takes for an item to be delivered in the mail.
3. Online shopping in the UK according to age group
Shopping online in the UK is a very popular pastime for a lot of people. Clothes and accessories are the most popular purchases followed by food items, and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Comparisons of prices and products are also possible when purchasing these items.
It is crucial to remember that online shoppers are very diverse. This makes it crucial for ecommerce businesses to understand the demographics their customers are looking for when purchasing products. It is also essential to understand how much time each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because the younger generation is time-poor, and will use several devices to accomplish online Shopping figures uk tasks.
The older generations on the other hand tend to have more shrewd purchasing habits and are less affected by advertisements on the internet. They also tend to visit high street stores to look at and feel products prior to making a purchase. But this doesn't mean that they don't shop online due to the convenience and stress-free nature of online shopping remains very appealing to them.
A second interesting factor to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all of their purchases. Additionally they tend to drop their carts if they believe that shipping costs are too high. Moreover, 61% of those over 55 say they'll add more items to their cart to reach the free delivery threshold.
4. Online shopping in the UK according to gender
In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to purchase fashion household and garden products as well as consumer electronics and health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those customers looked for brands that supported and collaborated with their local communities.
Shoes and clothing are among the most requested items for online shopping in the UK. In fact 62 percent of British women who shop online purchased these items by 2020. Online sales aren't limited to clothing. Other products such as kitchenware, jewelry, and sports items are also available.
Online shopping is becoming more popular for finding the best deals. In fact, some analysts predict that e-commerce sales will account for almost 1/3 of all retail sales in 2024.
While some retailers struggle to cope with the increase in online shopping, others are thriving. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronic.
The trend of buying online for these items is likely to continue to grow in the coming years. With the number of people having access to the internet increasing It is expected that more and customers will opt for online shopping in the coming years. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online marketplace. The customers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great location for retailers looking to improve their web presence and offer seamless shopping.
During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.
Online shopping is a major part of the UK retail economy, with some estimates suggesting that it could account for one-third of all retail sales by 2024. This is because of the increasing adoption of ecommerce by consumers and technological advances.
In the UK, 57% of shoppers who shop online mention convenience as the primary reason they shop online. This is closely followed by 48% who state that it is easier to find special offers and deals as well as 37% who say there's a wider selection of products available online. In Europe, a higher proportion of shoppers mention lower prices as a major reason for them to purchase online.
Online shoppers are also willing to try new products and brands. Almost 25% of online shoppers have purchased products that they've never seen on the high-street before, and half are eager to try new products when they shop on an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this option in the past year.
In addition to this an effective return policy is a vital aspect of the ecommerce landscape for the UK. The majority of buyers (59 percent) check the return policy of the retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
