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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is evident especially in the UK, where ecommerce represents 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick it up in store". This is a fascinating shift in consumer behaviour that bricks-and-mortar stores should pay attention to.
1. Online retail sales in the UK
It's hard to deny that online retail sales in the UK have risen significantly over the past few years. According to data from 2023 the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This growth which is the best online supermarket due to the changing habits of consumers and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are seeing a decline in popularity as more customers are turning to online retailers for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates shoppers to buy online. To help you do this, we've put together an assortment of sales figures and statistics that are both eye-opening as well as shocking.
Fashion is the most popular retail industry in the UK with 28 percent of all online sales. This is likely due to the availability of a larger selection of products and the ease of trying on clothes without leaving the house. Electronics is second, with 16% of online sales. This is probably due to the constant demand for new technology, as well as the desire to stay current with the latest technologies. Online sales of hobbies and online Shopping figures uk leisure products account for 15% of all e-commerce sales.
When asked what drives customers to shop online 57 percent of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison while 37% said they were seeking discounts or special offers. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad variety of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet in the past year alone. Shoppers can choose from a wide range of payment options, and choose when and how they want their items delivered.
While there are many reasons for shoppers to shop online, some of the most common include convenience prices, availability, and price. In fact 57% of online shoppers say that convenience is the primary driver behind their shopping habits. Then, 48% cited lower prices as a benefit and 37% noted a wider range of options.
The shopping habits of UK consumers are also becoming more eco-conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to reducing their impact on the environment, some consumers are also trying to make their shopping experience more personal. For instance, 35 percent of UK customers have purchased clothing or footwear from a retailer that has their size information on file. This allows them to avoid the return process and obtain what they want faster.
It is interesting to know that UK shoppers have been reported to be more willing than ever before to wait for online orders. This could be because UK customers are more used to the slow delivery times and are aware of the length of time it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age range
Shopping online in the UK is a very popular pastime for many people. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is because consumers find these events very convenient. It is also easy to compare prices and items online when making these kinds of purchases.
It is essential to realize that online shoppers come from a variety of backgrounds. This is why it is crucial for online Shopping figures uk retailers to know what their target audience is seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. For instance, the younger generation is more likely to purchase on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations are more conservative in their purchasing habits and less influenced by online advertising. They also tend to visit high street stores to feel and see products before making purchases. But this doesn't mean they won't buy online, as the convenience and ease of use of online shopping remains extremely appealing to them.
Another important aspect to take into consideration when it concerns online shopping is that the older generation is more likely to expect and demand free delivery on all of their purchases. They are also more likely to drop carts when shipping costs appear excessive. In addition, 61% of those over 55 claim that they will add additional items to their carts to reach the threshold of free delivery.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase items online. Women are more likely than men to make large purchases like furniture and electrical appliances. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 epidemic. 69% of these consumers were looking for brands that backed and worked closely with their local communities.
Clothing and shoes are the most popular products to buy online in the UK. In fact 62% of British women who shop online bought these items by the year 2020. Online sales aren't just restricted to clothing. Other items such as kitchenware, jewelry, and sports equipment are also available.
Shopping online has become increasingly popular to find most affordable bargains. Some analysts believe that by 2024, ecommerce sales could account for nearly a third of retail sales.
While some retailers are struggling to cope with the increase in online sales, others are thriving. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronic.
The trend for buying online for these items is likely to continue to grow in the years ahead. With the number of people who have access to the internet increasing it is expected that more and increasing numbers of people will be turning to online shopping in the coming years. With the increasing popularity of this method of shopping, it is important for retailers to ensure their sites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is a leading European online marketplace. When shopping online the customers of the UK are influenced by price, convenience and a variety of products. These factors make it an ideal location for retailers to invest in their online presence and offer a seamless online shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as a viable alternative.
Online shopping is a major aspect of UK retail and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.
57% of UK online shoppers claim that convenience is the main reason why they shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers, and 37% of shoppers say there's a wider selection of products available online. This is in contrast to Europe where a higher percentage of consumers stated lower prices as the main reason behind their choice to shop online.
Online shoppers are also eager to test new products and brands. Online consumers are open to trying new brands and products. Half of people are willing to try new brands when they shop on marketplaces such as Amazon. UK customers are awed by the buy now, pay later checkouts. 29% of online buyers have made use of this method in the past year.
A robust return policy on the internet for the UK is also an important aspect of e-commerce. A majority of online buyers (59 percent) go through a retailer's return policy before purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.
