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Online Shopping Figures For the UK
The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Online shopping is a popular way for consumers to look up brands and make purchases. 45percent of customers prefer to "buy online and pick up in store". This is a shift in consumer behavior that brick-and-mortar stores should be aware of.
1. Retail sales online in the UK
It's hard to deny that online shopping figures uk - simply click the following internet page - retail sales in the UK have grown significantly over the past few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly prefer online retailers.
To do this, it's essential that both omni-channel and pureplay retailers understand what motivates consumers to shop online. We've put together statistics and figures for retail sales that are both eye-opening and revealing to help you.
Of all the retail industries that are available, fashion is the most sought-after and accounts for 28 percent of all sales made through e-commerce in the UK. This is probably due to a greater variety of products that are available and the convenience of being in a position to try on clothes without leaving home. Electronics comes in second place with 16% of sales made through e-commerce. This is likely because of the constant demand for new devices as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure items are also a favorite purchase online, with 15% of all online sales.
When asked what drives consumers to shop online, 57 percent of UK consumers cited convenience as the primary driver. This is followed by 48% who mentioned price comparison and online Shopping figures uk 37% indicated they were seeking special discounts or offers. These findings suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. About half of UK people aged 65 and older have made a purchase online in the last year. Shoppers can pick from a wide range of payment options and also choose when and how their products delivered.
Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% cite convenience as their primary reason for purchasing online. Additionally, 48% of them cited lower prices while 37% said they have a wider variety of options.
UK consumers are also becoming more environmentally conscious in their shopping online. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may be able to take action if they find that their purchases are not packaged in an environmentally ecologically friendly way.
In addition to lessening their environmental impact, some customers are also seeking to make their online shopping experience more personal. For instance 35 percent of UK customers have purchased clothing or footwear from a store that has their size information stored on the file. This allows them to skip the return process and get what they need quicker.
It is interesting to note that UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the slower delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a favorite pastime for many people. Clothing and accessories are among the most popular items followed by food items, and media such as movies and music. Shopping online is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for shoppers. Online comparisons of prices and products are also feasible when making these purchases.
It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce businesses to understand the demographics their customers are seeking when purchasing products. It is also crucial to know how long each segment of customers spends online. For example the younger generation is more likely to shop on mobile devices than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to accomplish online tasks.
The older generations however tend to have more cautious purchasing habits and are less swayed by advertisements on the internet. They also prefer visiting shops in the high street to feel and touch products before making a purchase. However, this doesn't mean they won't buy online. The convenience and ease of online shopping remain very appealing.
Another important aspect to be considered when shopping online is the fact that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. In addition, they tend to drop their carts when they believe that shipping costs are excessive. Furthermore, 61% of those over 55 say that they will add more items to their cart to get to the free delivery threshold.
4. Online shopping in the UK in accordance with gender
In the UK both genders are equally likely to shop online. However women are more likely to make large purchases, like electrical appliances or furniture, than men. Both groups tend to spend more on clothing, home and garden products, consumer electronics, and cosmetics and health products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of customers looked for brands that supported and collaborated with their local communities.
Clothing and shoes are the most popular products for online shopping in the UK. In fact, a whopping 62 percent of female British online shopping sites london shoppers purchased these items in 2020. However online sales aren't limited to the clothing sector, with a variety of other products available like kitchenware, jewellery and sports equipment.
Online shopping is becoming increasingly popular to find best deals. Some experts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the rise of online shopping, whereas others are thriving. Online sales are growing in health and wellness, home and garden, and consumer electronic.
The trend for buying online for these items is expected to continue grow in the coming years. As the number of internet users is growing it is expected that online shopping will increase in popularity in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK, by region
The UK is one of the top European ecommerce markets. When they shop online the customers of the UK are mostly influenced by price, convenience and a variety of products. These factors make it an ideal opportunity for retailers to build their online presence and provide an effortless shopping experience online.
In the COVID-19 pandemic online sales grew significantly as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as a viable alternative.
Online shopping is an important aspect of UK retail and some estimates suggest that it will make up three-quarters of retail sales by 2024. This growth is a result of the increasing use of e-commerce by consumers as well as technological advances.
In the UK, 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. This is followed closely by 48% who say that it is easier to discover special deals and offers and 37% who claim that there's a greater variety of merchandise available online. This contrasts with Europe where a higher percentage of consumers said that lower prices were the key driver for their purchase online.
The online shoppers are also keen to try new brands and products. Almost 25% of shoppers online have bought items they have never bought on the high-street previously, and a majority are willing to try new products when shopping on a marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of e-commerce. The majority of online shoppers (59%) will look up the returns policy of a retailer prior buying, and nearly half will expect the retailer to be responsible for the return and payment shipping.
