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Online Shopping Figures For the UK
Since its infancy the market for online retail has grown steadily. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.
Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick up in store". This is a shift in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that online retail sales in the UK have risen significantly over the past few years. According to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This increase is the result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. As a result, bricks and mortar stores are experiencing a decline in popularity as more customers prefer online retailers for their purchases.
To achieve this, it is important that both omni-channel and pureplay retailers understand what motivates shoppers to purchase online. To help you do this, we've created an assortment of retail sales figures and stats that are both eye-opening and revealing.
Fashion is the most favored retail sector in the UK accounting for 28 percent of all online sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is likely because of the constant demand for new devices, as well as the desire to stay up-to-date with the latest technologies. Online sales of leisure and hobby products make up 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison, and 37% who said they were looking for online Shopping figures uk special offers or discounts. These results suggest that consumers in the UK are less influenced by price than their European counterparts, and are more focused on convenience and a large selection of products.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK residents. More than half of UK residents aged 65 or older have made a purchase online within the last year. With a variety of payment methods available buyers can also pick the best time and method for their items to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of people cite convenience as the primary reason to shop online. Additionally, 48% cited lower prices, while 37% cited a wider choice of options.
UK consumers are also becoming more eco conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They can take action if their orders are not packaged in a sustainable ecologically friendly way.
Some consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35% of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information stored. This allows them to skip the return process and to purchase what they want faster.
Interestingly, UK customers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and understand how long it takes to receive an item in the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a favorite pastime for a large number of people. The most popular purchases are clothing and accessories, followed by groceries and then media such as music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These sales are extremely convenient for consumers. Comparisons of products and prices are also feasible when making these purchases.
It is crucial to remember that online shoppers are very diverse and this makes it crucial for ecommerce companies to know what their target market is seeking when they purchase products. It is also essential to know how much time each segment of customers spends online. For instance, the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that this age group is very time-poor and will use multiple devices to complete online tasks.
The older generations are, however, likely to have more conservative purchasing habits and are less affected by online advertising. They also prefer to go to shops in the high street to touch and feel products before making a decision. This doesn't mean that they will not buy online. The convenience and ease of shopping online are still very appealing.
Another interesting factor to consider when it concerns online shopping is that older generations are more likely to expect and expect free delivery on all of their purchases. They are also more likely to abandon carts when shipping costs appear excessive. In addition, 61% of those over 55 say they'll add more items to their shopping carts in order to reach the free delivery threshold.
4. Online shopping in the UK depending on gender
Men and women in the UK are equally likely to purchase products online. Women are more likely than men to make large purchases like furniture and electrical appliances. Both groups are also more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of these shoppers searched for brands that were supportive and collaborated with their local communities.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62 percent of female British online shoppers bought these items in the year 2020. online shopping sites with free international shipping sales are not only limited to clothing. Other items such as jewellery, kitchenware and sports items are also available.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these items. Some experts estimate that by 2024 the sales from e-commerce could be more than a third of all retail sales.
Some retailers are struggling with the rise of online shopping, while others are thriving. In particular the online market is booming for fashion, health and beauty gardening, home and garden and consumer electronic.
The trend for buying online for these items is expected to continue to increase in the coming years. As the number of people who use the internet continues to grow it is anticipated that online shopping will increase in popularity in the near future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.
5. Online shopping in the UK, by region
The UK is among the top European ecommerce markets. When it comes to online shopping, the UK's consumers are influenced primarily by price, convenience and the variety of items. These factors make it an ideal location for retailers to invest in their online presence and provide an effortless shopping experience online.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose safer and more convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to buy online as an alternative.
Online shopping is an important part of UK retail, and certain estimates suggest that it will comprise three-quarters of retail sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.
57% of UK online shoppers say that convenience is the main reason for them to shop online Shopping figures uk. The 48% who say it's easier to find deals and special deals as well as the 37% who claim there is a greater range of merchandise available online are behind. In Europe more than half of shoppers mention lower prices as a key factor in their decision to buy online.
Online shoppers are also willing to try new brands and products. Nearly 25% of shoppers online have purchased products that they've never seen in a store previously, and a majority are willing to try new products when shopping on the marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers with 29 percent of shoppers using the buy now pay later option in the last year.
A robust return policy on the internet for the UK is also an important aspect of ecommerce. The majority of online shoppers (59%) will look up the return policy of a retailer prior to purchasing, and more than half will expect a retailer to be responsible for both organizing and paying for return shipping.
