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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is especially evident in the UK where e-commerce is responsible for 20% of retail sales.
Many consumers use online shopping to research brands prior to purchasing and 45% of them prefer to "buy online shopping Figures Uk, then pick it up in store". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online retail sales in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the year 2023. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly prefer online retailers.
With this in mind, it's important for both omni channel and online shopping Figures Uk pureplay retailers to understand what drives shoppers to buy online. To help you do this, we've created a collection of retail sales figures and other statistics that are both eye-opening and informative.
Of all the retail sectors that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of items accessible and the convenience of being in a position to try on clothes without having to leave your home. Electronics is second with 16% of e-commerce sales. This is likely because of the constant need for new gadgets, as well as the desire to keep up with the latest technologies. Online sales of leisure and hobbies products account for 15% of all e-commerce sales.
When asked what factors drive consumers to shop online 57 percent of UK customers cited convenience as the primary reason. Then, 48% mentioned price comparison while 37% said they were looking for discounts or special deals. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused upon convenience and a wide product range.
2. Online shopping in the UK
Shopping online is a common part of the lives of many UK residents. Be it for groceries, electronics or even clothes - more than half of UK residents over the age of 65 have made a purchase on the internet within the last year. With a wide range of payment options customers can also decide the best time and method for their goods to be delivered.
Convenience, price and availability are among the top reasons consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices while 37% cited a wider choice of options.
Online shopping habits of UK consumers are also becoming increasingly eco-conscious. For instance 79% of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if they think their purchases aren't being delivered in environmentally friendly packaging.
In addition to reducing their environmental impact, some consumers are also trying to make their shopping experiences more personal. For instance 35% of UK customers have purchased clothing, footwear, or accessories from a store that has their size information on file. This allows them to skip the return process and get what they want quicker.
It is interesting to know that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British customers are more used to the longer delivery time and are aware of how long it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Online shopping in the UK is a popular activity for a lot of people. Clothing and accessories are among the most popular items, followed by groceries, and media such as music and movies. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. Online comparisons of products and prices are also possible when making these purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for online shopping uk for clothes retailers to know the demographics their customers are seeking when they purchase products. Additionally it is crucial to know how much time each age group spends shopping online. For instance the younger generation is far more likely to shop using mobile devices than any other age group. This is because the younger generation is less time-conscious and will make use of multiple devices to accomplish online tasks.
The older generation however tend to have more conservative purchasing habits and are less influenced by advertisements on the internet. They also prefer visiting high-end stores to touch and feel products before making a purchase. However, this doesn't mean they won't buy online due to the convenience and ease of online shopping is attractive to them.
Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to leave carts if shipping charges seem excessive. Furthermore, as many as 61% of people over 55 claim that they will add more items to their carts to reach a free delivery threshold.
4. Online shopping in the UK according to gender
Women and men in the UK are equally likely to purchase items on the internet. However women are more likely to make big purchases, like electrical appliances or furniture than men. Both groups are more likely to purchase fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a company responded to the COVID-19 pandemic with 69% seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing products in the UK are clothing and shoes. In fact, 62% of British women who shop online purchased these items by the year 2020. However online sales aren't limited to clothing with a wide range of other products on sale, like kitchenware, jewellery and sports items.
In the process, online shopping is becoming increasingly popular as a way to find the best prices on these items. Some experts predict that by 2024, online sales could make up nearly a third of retail sales.
Some retailers are struggling with the rise of online shopping, while others are flourishing. In particular the rise of online sales for health, fashion and beauty gardening, home and garden and consumer electronics.
The trend of purchasing these items online is expected to continue to expand in the coming years. As the number of internet users is growing it is expected that online shopping will increase in popularity in the future. As online shopping grows more popular, merchants must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European ecommerce market. The majority of its customers are influenced convenience, price and a wide range of products when they shop online. These factors make it a perfect place for retailers to invest in their online presence and provide an easy online shopping experience.
During the COVID-19 epidemic, online sales increased significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to choose online shopping as an attractive alternative.
Shopping online is a large component of the UK retail economy, with some estimates suggesting that it could account for a third of all retail sales by 2024. This is because of the increasing use of e-commerce by customers and technological advances.
57 percent of UK online shoppers believe that convenience is the main reason they shop online. The 48 percent who claim it's easier to find bargains and special deals and the 37% who claim there is a greater range of items available online are behind. In Europe more than half of shoppers cite lower prices as a major reason for them to purchase online.
Consumers are also open to trying new brands and products when they shop online. About 25% of online shoppers have purchased products that they have never bought on the high-street before, and half are willing to try new items when purchasing from a marketplace like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this method in the last year.
A solid return policy for online purchases for the UK is also a crucial aspect of ecommerce. The majority of online shoppers (59 percent) go through the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.
