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Online Shopping Figures For the UK

The online retail market has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce is responsible for 20% of retail sales.

Shopping online is a common method for shoppers to explore brands and purchase. 45percent of them prefer to "buy online and then pick it up at the store". This is an interesting shift in consumer behavior that bricks and mortar stores should be aware of.

1. Online retail sales in the UK

There's no doubt that retail sales online have increased substantially in the UK in recent years. According to data from 2023, the B2C market for online shopping figures uk shopping is expected to reach almost $120 billion next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more customers prefer online retailers for their purchases.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates shoppers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.

Fashion is the most popular retail industry in the UK accounting for 28 percent of all e-commerce sales. This is likely due to the wider range of products that are available and the convenience of being able to try on clothes without leaving home. Electronics is the second most popular with 16% of all e-commerce sales. This is due to the constant need for new devices and the desire to stay up-to-date with the most recent technology. Leisure and hobbies are also popular items to purchase online, accounting for 15% of all online sales.

When asked what factors drive consumers to shop online, 57% of UK customers cited convenience as the primary driver. In addition, 48% of them cited price comparison, while 37% of them said they were looking for discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide selection of products.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK consumers. It doesn't matter if it's for electronics, groceries or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. Shoppers can choose from a variety of payment options and decide when and how their purchases delivered.

While there are many reasons to shop online among them, the most popular include convenience prices, availability, and price. In fact, 57% cite convenience as their main reason for purchasing online. Another 48% pointed to lower prices and 37% said they have a wider variety of options.

Online shopping habits of UK customers are also becoming more eco-conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They might even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to lessening their environmental impact, some consumers are also trying to make their online shopping experience more personal. For instance, 35 percent of UK customers have purchased clothes or footwear from a retailer that has their measurements on the file. This lets them skip the return process and obtain what they want faster.

Incredibly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because they are more used to the slow delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK in accordance with the age range

Online shopping is very popular in the UK. Clothes and accessories are the most popular items followed by food items, and entertainment such as movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Comparisons of prices and products are also possible when purchasing these items.

It is important to know that online shopping figures uk shoppers are diverse. This makes it vital for online retailers to know the type of customer they are seeking when they purchase products. It is also important to know how long each type of consumer spends online. For instance the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor, and will use several devices to complete online tasks.

The older generation however tend to have more shrewd buying habits and are less affected by the online ads. They also prefer to go to shops in the high street to feel and touch products before making a final decision. However, this doesn't mean that they don't shop online due to the convenience and ease of use of online shopping remains very appealing to them.

Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. Additionally, 61% of people over 55 claim that they will add more items to their cart in order to reach the threshold of free delivery.

4. Online shopping in the UK depending on gender

Both genders in the UK are equally likely to shop for goods online. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to buy fashion products, home and garden items as well as consumer electronics and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of those consumers looked for brands that supported and were in close contact with their local communities.

Shoes and clothing are the most popular products to buy online in the UK. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other items available, such as kitchenware, jewellery, and sports goods.

As a result, online shopping is becoming increasingly popular as a way to find the most affordable prices on these items. Some analysts estimate that by 2024 online sales could make up almost one third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, while others are flourishing. Online sales are growing in fashion, health and wellness, home and garden, and consumer electronic.

In the near future the future, online shopping for these products is expected to increase. With the number of people who have access to the internet increasing, it is expected that more and more people will turn to online shopping in the coming years. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online retail market. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a perfect location for retailers to build their online presence and offer a seamless online shopping experience.

In the COVID-19 pandemic online sales increased significantly as people opted for secure and convenient alternatives to instore purchases. This trend has continued post-pandemic as consumers continue to use online shopping as a viable alternative.

Shopping online is a significant component of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This increase is the result of the growing acceptance of ecommerce by consumers and technological advancements.

57 percent of UK online shoppers claim that convenience is the main reason for them to shop online. This is followed closely by 48% who say that it is easier to find special offers and deals as well as 37% who say there is a wider range of products that are available online. In Europe more than half of shoppers cite lower prices as a key factor online shopping figures uk for their decision to purchase online.

Online shoppers are also eager to test new brands and products. About a quarter of online shoppers have bought products they've never seen in a store previously, and a majority are willing to test new products when they shop on the marketplaces like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.

A strong online return policy for the UK is also an important aspect of ecommerce. The majority of buyers (59 percent) go through a retailer's return policy before buying, and more than half expect the retailer to arrange and pay for return shipping.