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Online Shopping Figures For the UK

The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where ecommerce accounts for 20% of retail sales.

Many people shop online to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behavior that bricks and mortar stores should take note of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have risen significantly over the past few years. In fact, according to data from 2023, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is due to changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly shop online.

With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates shoppers to buy online. We've collected retail sales figures and stats that are both eye opening and informative to assist you.

Of all the sectors of retail of which fashion is the most sought-after and accounts for 28% of all e-commerce sales in the UK. This is likely due to the availability of a larger range of merchandise and the ease of trying on clothes without leaving home. Electronics comes in second place with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the desire to keep up with latest technology. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.

When asked what factors drive customers to shop online, 57 percent of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison, while 37% stated that they were seeking discounts or special deals. These results suggest that shoppers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad product range.

2. Online shopping in the UK

Online shopping is a common part of life for many UK residents. More than half of UK residents aged 65 and older have made a purchase online in the past year. With a variety of payment methods available buyers can also pick how and when they want their goods to be delivered.

Convenience, price and availability are among the top reasons customers shop online. In fact 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, another 48% pointed to lower prices and 37% said they have a wider selection of choices.

UK consumers are also becoming more environmentally conscious with regards to their online shopping habits. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.

Some customers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35% of UK customers have purchased clothing or footwear from a store that has their size information on the file. This allows them to skip the return process and get what they want quicker.

Incredibly, UK customers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because they are used to the slower delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK by the age group

Shopping online is a huge hit in the UK. Clothes and accessories are the most popular purchases followed by groceries and media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. It is also simple to compare prices and items online when making these types of purchases.

It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know the demographics their customers are looking for when purchasing products. It is also crucial to know how long each type of consumer spends online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because the younger generation is less time-conscious and uses a variety of devices to accomplish online tasks.

The older generation on the other hand tend to have more cautious purchasing habits and are less swayed by online advertising. They also prefer visiting high-street stores to experience products before making a decision. This doesn't mean that they won't buy online. The convenience and ease of Online Shopping Figures Uk shopping are still appealing.

A second interesting factor to be considered when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Moreover 61% of those over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases, such as furniture and electrical appliances. Both groups are more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 crisis. 69% of consumers were looking for brands that backed and worked closely with their local communities.

The most sought-after online purchasing products in the UK are footwear and clothing. In fact, 62% of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing, with a variety of other products on sale, like kitchenware, jewellery and sports equipment.

As a result, online shopping is becoming increasingly popular as a way to find the most affordable prices on these products. In fact, some analysts predict that ecommerce sales will make up nearly one third of all retail sales by 2024.

While some retailers are struggling to cope with the increase in online shopping, other are thriving. Particularly, online sales are booming for health, fashion and beauty gardening, home and garden and consumer electronic.

In the near future the future, online shopping for these items is expected to continue to grow. As the number of people who use the internet is growing it is anticipated that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a major European online retail market. Its consumers are influenced by the convenience, affordability and wide range of products when they shop online. These factors make it a great location for retailers to invest in their online presence and provide an effortless shopping experience online.

During the COVID-19 Pandemic, online sales grew dramatically because consumers were looking for secure and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as an attractive alternative.

Online shopping is a major portion of the UK retail market There are estimates that it will account for a third of all retail sales in 2024. This growth is a result of the growing acceptance of e-commerce by consumers as well as technological advances.

In the UK, 57% of online shoppers cite convenience as the main factor driving them to shop online. This is followed by 48% who say that it is easier to discover special deals and offers as well as 37% who say there's a greater variety of products available online. In Europe, a higher proportion of consumers cite lower prices as a major factor in their decision to buy online.

Consumers are also willing to try new brands and Online Shopping Figures Uk products when they shop online. Online customers are willing to try new products and brands. Half of consumers are willing to do so when they shop on marketplaces like does amazon ship to uk. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.

A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of buyers (59 percent) go through the return policy of the retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.