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Online Shopping Figures For the UK

The online retail market has grown continuously since its humble beginnings. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Many people shop online to research brands before making a purchase, and 45% like to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

There's no denying that online sales of merchandise have grown dramatically in the UK over recent years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.

With this in mind, it's important for both pureplay and omni channel retailers to know what motivates consumers to buy online. We've collected statistics and figures on retail sales that are both eye opening and revealing to help you.

Of all the retail industries, fashion is the most popular and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wider range of products accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is probably due to the constant demand for new gadgets and a desire to keep up with latest technology. Leisure and hobbies are also a favorite purchase online, with 15% of all e-commerce sales.

When asked what factors drive customers to shop online 57% of UK consumers said convenience was the primary reason. In addition, 48% of them cited price comparison, while 37% stated that they were seeking discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a broad product variety.

2. Online Shopping Figures Uk shopping in the UK

Shopping online is becoming part of the daily routine for many UK consumers. Be it for electronic gadgets, groceries, or fashion - almost half of UK residents over 65 have made a purchase online in the last year. Shoppers can select from a range of payment options, and choose when and how their items delivered.

Convenience, price and availability are among the top reasons why customers shop online. In fact 57% of online shoppers cite convenience as the main motive behind their shopping. Another 48% of them cited lower prices while 37% cited a wider selection of choices.

UK consumers are also becoming more environmentally conscious with regards to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They can take action if their orders are not packaged in a sustainable green manner.

In addition to reducing their impact on the environment, some customers are also seeking to make their shopping experiences more personal. For example 35% of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This lets them skip the return process and get what they want faster.

Interestingly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that they are more used to the longer delivery times and have a better understanding of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to age group

Online shopping is very popular in the UK. Accessories and clothing are the most popular items followed by groceries and media like music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are very convenient for consumers. Comparisons of products and prices are also feasible when making these purchases.

It is essential to realize that online shoppers are a diverse group. This is why it is crucial for e-commerce businesses to know the type of customer they are seeking when they purchase products. It is also important to know how much time each type of consumer spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other group. This is because this age group is very busy and uses multiple devices to accomplish online tasks.

The older generation however tend to have more cautious buying habits and are less swayed by online advertising. They also tend to go to stores in the high street to feel and see products before making a purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.

Another interesting factor to consider when it is about online shopping online uk websites is that older generations are more likely to expect and demand free delivery on all purchases. They are also more likely to abandon carts when shipping costs appear excessive. Furthermore, as many as 61% of over 55s claim that they will add more items to their cart in order to meet a free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to purchase goods online. Women are more likely than men to make major purchases such as electrical appliances and furniture. Both groups are also more likely to shop for fashion cosmetics, health and Online Shopping Figures Uk beauty products as well as home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of shoppers searched for brands that were supportive and collaborated with their local communities.

The most sought-after online purchasing products in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. Online sales aren't limited to clothing. Other products such as kitchenware, jewelry, and sports goods are also available.

Online shopping has become more popular for finding the best deals. Some experts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.

While some retailers struggle to cope with the increase in online sales, others are thriving. Particularly the online market is booming for fashion, health and beauty as well as gardening and home and consumer electronic.

The trend of purchasing these products online is expected to continue grow in the years ahead. As the number of people who use the internet continues to grow, it is expected that online shopping will be more popular in the future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European eCommerce markets. When they shop online, the UK's consumers are mostly influenced by price, convenience, and a variety of products. These factors make it a perfect opportunity for retailers to improve their online presence and offer a seamless online shopping experience.

During the COVID-19 pandemic online sales increased dramatically as consumers chose secure and convenient alternatives to store purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.

Shopping online is a significant component of UK retail, and certain estimates suggest that it could make up one-third of sales by 2024. This is due to increasing consumer adoption of ecommerce and advancements in technology.

57% of UK online shoppers say that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special deals, and the 37% who claim there's a wider selection of merchandise available online are behind. In Europe more than half of consumers cite the lower cost as a primary reason for them to buy online.

The online shoppers are also keen to try new brands and products. About 25% of shoppers online shopping websites list have bought products they've never seen in a store previously, and a majority are willing to try new products when shopping on the marketplaces like Amazon. UK customers are awed by the buy now and pay later checkouts. 29% of online buyers have made use of this method in the past year.

A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of shoppers (59 percent) will check the return policy of a retailer prior to purchasing, and a majority will expect the retailer to be responsible for both organizing and paying for return shipping.