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The market for online retail has grown continuously since its inception. This is evident especially in the UK where ecommerce is responsible for 20% of retail sales.

Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in stores". This is a change in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not a secret that sales on retail websites have grown substantially in the UK over recent years. According to 2023's statistics, the B2C e-commerce market is expected to reach nearly $120 billion by next year. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end bricks and mortar stores are experiencing a decline in popularity as more consumers prefer online stores for their purchases.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives customers to purchase online. To assist you in this, we've created a collection of retail sales figures and stats that are both eye-opening and shocking.

Of all the retail industries, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to a wider selection of products accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is the second most popular with 16% of cheap online shopping sites uk sales. This is likely because of the constant demand for new devices, as well as the desire to stay up-to-date with the latest technology. Leisure and hobbies are also a favorite purchase on the internet, accounting for 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online 57% of UK customers cited convenience as the primary reason. In addition, 48% of them cited price comparison and 37% stated that they were seeking discounts or special deals. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large product range.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK consumers. Whether it's to buy electronics, groceries or clothes - nearly half of UK residents over 65 have made an online purchase in the past year alone. With a variety of payment options available, shoppers can also choose the best time and method for their goods to be delivered.

Convenience, price and availability are among the top reasons why customers shop online. In fact, 57% of shoppers cite convenience as their primary reason for purchasing online. Another 48% cited lower prices while 37% mentioned a greater choice of options.

The habits of online shopping among UK consumers are also becoming more environmentally conscious. For instance 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They might even take action if they think their purchases aren't being delivered in environmentally friendly packaging.

Some customers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who has their size information saved. This lets them to skip the return process, and to purchase what they want quicker.

Incredibly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK customers are more used to the longer delivery time and know the length of time it takes to receive an item via the mail.

3. Online shopping in the UK by the age group

Shopping online in the UK is a favorite pastime for a lot of people. Accessories and clothing are the most sought-after purchases followed by groceries and entertainment such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. This is because consumers find these events very convenient. Comparisons of products and prices are also possible when purchasing these items.

It is crucial to understand that online shoppers come from a variety of backgrounds. This is why it is crucial for online retailers to know the type of customer they are looking for when purchasing products. In addition it is crucial to know how much time each age group spends shopping online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.

Older generations tend to be more cautious in their buying habits and less influenced by online advertisements. They also prefer visiting high-end stores to touch and feel products before making a final decision. But this doesn't mean that they won't buy online, as the convenience and stress-free nature of online shopping remains attractive to them.

Another important aspect to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and expect free shipping on all their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Additionally, 61% of those over 55 say that they will add additional items to their cart in order to reach the threshold of free delivery.

4. Online shopping in the UK depending on gender

Men and women in the UK are equally likely to shop for products on the internet. Women are more likely than men to make major purchases, such as electrical appliances and furniture. Both groups are more likely to buy fashion products, home and garden items, consumer electronics, and cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of consumers were influenced by the response of retailers to the COVID-19 epidemic. 69% of those shoppers looked for brands that supported and collaborated with their local communities.

The most popular online shopping products in the UK are clothing and shoes. In fact 62 percent of British women who shop online purchased these items by the year 2020. However, online sales aren't restricted to the clothing sector with a wide range of other products on sale, like kitchenware, jewellery and sports items.

Shopping online is becoming increasingly popular to find best bargains. Some analysts believe that by 2024, online sales could make up almost one third of retail sales.

While some retailers are struggling to deal with the rise in online shopping, other are thriving. Online sales are increasing in fashion, health and wellness, home and garden, and consumer electronics.

In the near future, online shopping for these items is expected to increase. With the number of people who have access to the internet continuing to increase, it is expected that more and more people will turn to online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a top European ecommerce market. The majority of its customers are influenced the ease of shopping, the price and a wide range of products when they shop online. These factors make it a great place for retailers to invest in their online presence and provide a seamless online shopping experience.

During the COVID-19 pandemic online sales grew dramatically as people sought out safe and convenient options for shopping. This trend has continued post-pandemic as consumers continue to choose online shopping as a viable alternative.

online shopping uk groceries shopping is a major component of UK retail and some estimates suggest that it could account for a third of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and click the up coming internet site advancements in technology.

57% of UK online shopping Figures uk shoppers say that convenience is the primary reason for them to shop online. The 48 percent who claim it's easier to find deals and special offers, and the 37% who claim that there's a greater selection of items available online are behind. In Europe the majority of consumers cite lower prices as a major factor for their decision to buy online.

Online shoppers are also eager to test new brands and products. About a quarter of online shoppers have bought products they've never seen on the high street previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. Buy now pay later checkouts are a common choice for UK shoppers with 29 percent of online shoppers choosing a buy now, pay later option in the last year.

A robust return policy on the internet for the UK is also a crucial aspect of ecommerce. A majority of online buyers (59 percent) go through the return policy of a retailer prior to purchasing, and nearly half expect the retailer to arrange and pay for return shipping.