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Online Shopping Figures For the UK

The online retail market has grown continuously since its humble beginnings. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, pick up in store". This is a shift in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

There's no denying that retail sales online have increased substantially in the UK over recent years. According to 2023 statistics the B2C online market is expected to reach $120 billion next year. This growth is due to shifting consumer habits and the adoption of digital transformation technologies by retailers. As a result bricks and mortar stores are seeing a decline in popularity as more consumers turn to online retailers to make their purchases.

In order to do this, it's essential that both omni-channel and pureplay retailers understand what draws consumers to shop online. To help you do this, we've compiled a collection of retail sales figures and stats that are both eye-opening as well as shocking.

Fashion is the most favored retail sector in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a greater variety of items available and the convenience of being capable of trying on clothes without having to leave your home. Electronics comes in second, with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Online sales of hobbies and leisure products make up 15% of all ecommerce sales.

When asked why they shop online, 57% said it was because of convenience. Then, 48% mentioned price comparison while 37% stated that they were seeking discounts or special offers. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused on convenience and a wide selection.

2. online shopping figures uk shopping in the UK

Shopping online is now a regular aspect of life for a lot of UK residents. It doesn't matter if it's for electronics, groceries or clothes - nearly half of UK residents over the age of 65 have made a purchase online in the past year alone. Shoppers can choose from a wide range of payment options and decide when and how their purchases delivered.

There are many reasons for online shoppers to shop among them, the most popular are convenience, price, and availability. In fact, 57% of people cite convenience as their main reason for shopping online. Then, 48% cited lower prices as another benefit and 37% noted the availability of more options.

UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK customers recycle boxes and online shopping figures uk other packaging materials from their online purchases. They may even take action if think their purchases aren't being packaged in environmentally friendly ways.

Certain consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35% of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information saved. This lets them to avoid the return process, and to purchase what they want faster.

It is interesting to note that UK customers are reported to be more willing than ever before to wait for online orders. This may be because they are used to the slow delivery times and are more aware of the time it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age range

Online shopping in the UK is a favorite pastime for a lot of people. The most sought-after purchases are clothing and accessories, followed by groceries and then media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Online comparisons of products and prices are also possible when making these purchases.

It is crucial to remember that online shoppers are very diverse and this makes it crucial for ecommerce companies to know the demographics their customers are seeking when they purchase products. It is also important to know how much time each group of shoppers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to accomplish online tasks.

The older generations are more sceptical about their buying habits and less influenced by online advertisements. They also prefer to go to high-end stores to touch and feel products before making a final decision. However, this doesn't mean they don't shop online because the convenience and ease of online shopping remains very appealing to them.

Another interesting aspect to consider when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. Furthermore, 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to purchase items online. However, women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are also more likely to shop for fashion, health and beauty, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of shoppers are influenced by how a company responded to the COVID-19 epidemic, with 69% of these looking for brands that support and work closely with their local communities.

Clothing and shoes are the most popular products for online shopping in the UK. In fact, 62% of female British Online Shopping Figures Uk shoppers bought these items in the year 2020. Online sales are not restricted to clothing. Other items such as kitchenware, jewelry, and sports items are also available.

Online shopping is becoming increasingly popular to find the best bargains. In fact, some experts predict that ecommerce sales will account for nearly 1/3 of all retail sales by 2024.

While some retailers struggle to cope with the increase in online shopping, others are flourishing. Particularly the online market is booming for fashion, health and beauty, home and gardening as well as consumer electronics.

In the future the online shopping market for these products is expected to increase. As the number of people who use the internet is growing it is expected that online shopping will increase in popularity in the near future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is among the most important European ecommerce markets. When they shop online the customers of the UK are influenced by price, convenience and the wide variety of products. These factors make it an ideal place for retailers to improve their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.

Shopping online is a significant aspect of UK retail, and certain estimates suggest that it will comprise a third of retail sales by 2024. This growth is fueled by the growing popularity of e-commerce among consumers and advancements in technology.

57 percent of UK online shoppers say that convenience is the main reason why they shop online. This is closely followed by 48% who state that it is easier to find deals and online shopping figures uk special offers as well as 37% of shoppers say there's a wider selection of products that are available online. In Europe more than half of shoppers mention lower prices as a key factor for their decision to purchase online.

Consumers are also open to trying new brands and products when they shop online. Nearly 25% of online shoppers have bought products they've never seen on the high-street before, and half are willing to test new products when shopping on an online marketplace like Amazon. Pay-as-you-go checkouts are a common choice for UK shoppers, with 29 percent of shoppers using a buy now pay later option in the last year.

A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of online shoppers (59 percent) look up a retailer's return policy before buying, and more than half expect the retailer to arrange and pay for return shipping.